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The fastest way to understand Goosy Bear is to take one thing all the way through. This walks a post, because a post is short — everything else follows the same shape. A piece is one thing you are publishing, in one place, with its own copy, its own images and its own slot in the week. If it goes out on more than one platform, each platform gets its own version inside the same piece.

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Two ways to start

Ask Goosy. Open Goosy Does… and say what you want — “draft a post about our new opening hours”. He drafts against your brand settings and hands it back for you to look at. Or start it yourself. Go to Schedule and press New piece. A short menu asks what kind: Posts, Stories, Shorts & clips, Long form or Email & SMS. Pick one and the piece opens. Either way you end up in the same place: a piece, in draft, with a panel that walks you through it.

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The six steps of a piece

The panel lists them down the side, and you can jump between them.
1

Source

What this piece is built from — an idea, a recording, something already in your library.
2

Where it goes

Which platforms this piece publishes to. Choosing here is what creates the versions in step four.
3

The post

The piece itself — the words and the images, in one place.
4

Platform versions

One card per platform, each sized and written for its home. A card names the account it will publish to and the shape it will be — a 4:5 crop, for instance — and says plainly when nothing has been written for it yet.
5

Schedule

When it goes out, in your workspace’s timezone. Every platform goes out together unless you stagger one.
6

Approve

Your decision. One approval covers every platform on the piece.
The header of the panel keeps score — 0 of 2 versions ready — so you always know how far off you are. A brand new piece is empty and says so; there is nothing to approve until its versions are written.
Nothing publishes because Goosy decided it was finished. Approval is a person pressing approve, every time — and the same is true of anything that spends money, deletes something, or hands out access.

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Review it properly

Read the version for each platform, not just the first one. They are written separately on purpose, and the one you skim is the one that goes out wrong. Three things worth checking on your first piece:
  1. Does it sound like you? If not, the fix is usually on your Brand screen rather than in this draft — correct it once there and every later draft improves. See Set up your brand.
  2. Is the account right? Each platform card names where it is publishing.
  3. Is the time right? The schedule line reads in your workspace’s timezone. If that timezone is wrong, everything you schedule is wrong by the same amount.

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Approve and schedule

Approve the piece. It takes its slot in the week and goes out at the time on the card. To confirm it landed, go to Schedule. The week’s header counts the pieces in it, and your piece sits in its lane — Posts, Stories, Shorts & clips or Long form — on its day. Each lane shows how full it is against what you planned, so you can see at a glance where the week is thin.
If a publish does not go out, it is not hidden from you. A failed publish is called out at the top of that week in Schedule, with what you can do about it. Check Connections first — a dropped connection is a common reason. See Connect your channels.

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What to do next

One piece is a piece. A rhythm is a marketing operation: Your first week.