What are we running?
Five ways in — each one starts the campaign and takes you straight to its board:
Under the doors: Pick up where you left off holds the campaigns in flight,
each with the one thing to do next. On deck is what your market is running,
pulled from research — Make our version on any card starts a campaign from
it, and Open research on that same band crosses to the ad research surface,
where the advertisers you track and the style signals you save live.
Finished appears when campaigns have run their course; their full results
live in Analytics.
The campaign board
A campaign is assembled in four parts, and the board tells you which one is still outstanding in the same words a refused launch would use:
You can work through them in any order. The bar at the foot of the board names
the first thing standing between you and a launch rather than listing them
all.
The platform and the objective you choose are the platform’s own — Meta,
Google, LinkedIn and Snapchat each offer their own set, and the board shows
that platform’s list rather than a translated one.
If your campaign falls into a special ad category — Credit offers,
Jobs and hiring, Housing, or Social issues, elections or politics —
you declare it at Define. It is a legal statement you are making, not a targeting choice, and
declaring it narrows what the platform will let the campaign target.
The approval in front of spend
When all four parts are settled the bar reads Ready to launch and states exactly what is being committed: the campaign, how many creatives, the copy, and the total for the run. The total is the daily budget across the days you scheduled — not the daily figure. Nothing spends until a person says yes.
Where your workspace requires a sign-off, the request lands in
Review as a spend row carrying the amount, and a second
sign-off from your client can be required on top of it. Both are set under
Settings → Account → Spending & approvals, along with how much Goosy may do
on his own — see How approvals work for the whole
picture.
Spending is one of the four things that never happens on an assistant’s own
judgement, whatever role the person holds and whether the request came from you
clicking or from an assistant acting for you.