Spending
The Spending block shows four lines: Mode, This month, Your approval before money is spent and Client sign-off. Choose Change to edit them.Mode
A second setting, the share he may shift onto an already-running campaign
without asking, sits under More options. Leave it blank for no limit of its
own.
This month shows what is already committed against the limit and how much
is left. If no limit is being enforced, it says so rather than showing a figure.
When the month is fully committed, Goosy keeps proposing but nothing new runs on
its own until the limit is raised, and the page offers to raise it. Goosy holds
a booking until the ad platform confirms what happened; the page lists any held
bookings and lets an admin release one.
Who signs off
Under More options, two switches decide who says yes before money is spent:- Require my approval before money is spent — Goosy prepares the ad or purchase and waits for your yes. Requests show up in Review.
- Require a client sign-off too — adds a second yes from your client before anything goes out.
Spend envelopes and Every week
Two more blocks appear on this page only where they are switched on for your account, and they are absent otherwise. Spend envelopes — approve a capped, expiring ceiling once, and spend actions that fit inside it stop asking. Anything over a cap, outside its scope, or after it expires still stops for a sign-off. Under Grant an envelope you set a total cap, a per-day cap and when it expires, and can narrow it to a provider and destination. The table shows each envelope with the room left today and in total. Caps cannot be raised or extended after the grant; that takes a new envelope. Every week — what Goosy does on his own each week for this brand. A switch runs it every week or pauses it, and the block shows the next sitting. Below it:- What he makes each week — posts and ad changes always come to your queue for your call (ad changes need a connected ad account). Video and clip ideas go either into the queue or straight to the board; research and the weekly performance check are either Ask first or On its own.
- How you review — Review rhythm is Weekly brief (one sitting, everything from the week in one place) or Rolling (items reach your queue as they are ready). Publish approved items automatically sends anything you approve out on its schedule with no extra step; off, approved items wait on the Schedule board; unset, this brand publishes the way the company already does.
- What we measure — Optimise for one number (cost per lead, cost per acquisition, return on ad spend, cost per booked call, list growth or cadence held), guardrails such as a maximum daily spend, and what counts as a result (read from your contacts, your calendar or your payments).