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A piece can only go out on a channel your workspace has connected. Connections live under Settings → Integrations — connect external providers, view health and reconnect when one drops — and every lane reads the same list, so a channel you connect once is offered everywhere a piece can go. Channels are per workspace, because a channel is that workspace’s own identity. Connecting Instagram for one workspace never connects it for another.

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Where a piece can go out

Each channel asks for slightly different things before a piece can go — a title here, a cover frame there — and the piece’s board lists exactly what is still outstanding for the destinations you chose. See Posts for how the per-platform versions work.

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What one connection covers

Some channels share a single sign-in, so connecting one covers several: Connecting a second service inside a family adds to the connection you already have rather than making a second one, and the card tells you which family it belongs to.

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What connecting asks of you

Most channels are a consent screen: press Connect on the card, sign in to the platform, approve what Goosy is asking for, and you land back on the same page with the card connected. Two things are worth knowing before you start:
  • Approve everything the platform asks for. A connection made with only part of the permissions looks connected and then refuses the publish. If a card says permissions changed — reconnect to restore access, that is the fix.
  • Some connections expire. Platforms end a connection after a set period, or when you change a password on their side. The card then says access expired — reconnect and your history is safe, and it means it: reconnecting restores the channel, and nothing you have made is lost.
Each card also shows when its health was last checked, so a channel that has quietly stopped working is visible before a publish fails. TikTok Ads is the exception to the consent screen. TikTok has no way to request access programmatically, so its connection is a short guided walkthrough where you share an advertiser you already own from your own TikTok Business Center.

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Advertising

Paid campaigns are a separate list from publishing, because they run on ad accounts you own: Meta, Google, LinkedIn and Snapchat. See Ads.

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Email

Email does not go out through a channel connection. A finished sequence is handed to Goosy Grow (CRM), which does the sending — see Emails.

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Channels on the way

More channels are built and waiting on their platform’s own approval — an app review, an access application, or a tier upgrade on their side. TikTok, X and Pinterest are the next publishing channels; Snapchat Ads, a website or blog and a podcast follow them. Their cards appear on the Integrations page so you can see what is on the shelf. A card that is not connectable yet says so and offers no Connect button, rather than sending you into a sign-in that cannot finish. When one becomes connectable it simply does — nothing on a piece has to change, and the channel becomes selectable where you choose where a piece goes. Two channels people ask about and we do not support: Reddit and Skool. Neither offers a way for a tool like Goosy to post on your behalf under terms we can work within, so we do not offer it.