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Brand says how you sound. Strategy and Taste say what you are trying to achieve and what you have already learned about achieving it — the two settings that stop you re-explaining yourself in every request. They sit next to each other in Settings for that reason: Strategy is what we are trying to say, Taste is what we found out saying it.

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Strategy

Settings → Strategy is where you declare the strategy this workspace operates against. Everything Goosy makes is then scored against it.

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Nine statements

The Strategic statements tab holds nine kinds of statement, each declared separately: You do not need all nine. Anything you have not written reads Not declared and offers Declare; anything you have written shows its version and offers Edit.

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Versions, not overwrites

Every statement is versioned. A declared statement carries a version marker and a History link, so a re-declaration is a new version rather than a silent overwrite, and you can see what you used to say.

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The alignment report

The Alignment report tab scores how well the strategy you declared actually fits your material, your audience, your market and your performance signal. It opens with one overall alignment figure and when it was last calculated, then breaks it into six dimensions:
  • Internal consistency — do your own statements agree with each other?
  • Statement vs corpus — does what you publish match what you said you stand for?
  • Statement vs audience — does it match the people you say you are for?
  • Statement vs market — does it hold up against the space you sell into?
  • Statement vs trend — is it still true of where things are moving?
  • Performance reality — does the work that performs match the strategy?
A dimension with nothing to go on reads N/A rather than inventing a number. Below the scores, Recommendations name specific gaps and offer the action that closes each one — for example, adding a content pillar when good topic ideas keep arriving that no existing pillar covers. The report refreshes weekly on Sunday night and again whenever you re-declare a statement. Re-run now recalculates it on demand.

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Taste

Settings → Taste is headed what you’ve taught us, and that is exactly what it is: your own notes, from your own work. The screen tells you how many are in play, and every run reads them before it writes a word. You do not write this from scratch. It fills up as you work, which is why the second month is easier than the first.

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Three kinds of note

Notes are grouped by what they are:
  • What worked — anything you would want again next time.
  • What didn’t work — anything you had to fix, or would not repeat.
  • What could be better — one change that would have made something easier.

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Reading a note

Each note shows the lesson in your own words, then what it applies to — Everything, or one kind of output such as scripts or titles — and where it came from: after a run, or written here by hand.

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Retiring and restoring

Retire on any note takes it out of play; the next run stops hearing it. A retired note is not deleted — it stays visible, marked retired, with Bring back beside it.

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Adding one yourself

The Add a note form takes three things: whether it worked, did not work or could be better; what it applies to; and the lesson in your own words. The screen puts it well — something you learned that we should not have to be told twice.

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The end-of-run question

Goosy also asks. One screen at the end of a run puts the three questions to you, and it is always skippable.

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Where the notes go

Every script, title, description and thumbnail written for this workspace reads the notes that apply to it, alongside your brand voice. That is the whole point: correct something once, here, instead of correcting it in every draft.

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What to do next