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POST
Call ads.create_conversion_action

Authorizations

Authorization
string
header
required

An API key minted at Settings › API & MCP. Send it as Authorization: Bearer <key>. A key carries its holder's own permissions, resolved on every call — revoking a membership closes the key's reach immediately. Keep it in an environment variable (GOOSY_API_KEY), never in a committed file.

Headers

x-request-id
string

Your own id for this request, echoed back and recorded on the audit trail. 1–128 characters from A–Z a–z 0–9 . _ : -, starting with a letter or digit; anything else is replaced by a generated id.

Maximum string length: 128
Idempotency-Key
string
required

Your key for this write: send the same key when you retry and the first result comes back instead of a second action. Keys are honoured for at least 24 hours. 1–200 visible ASCII characters. Replaces the idempotency_key body field, which still works until 2026-12-31; this action needs a key on one of the two, and the header is the one to send.

Maximum string length: 200

Body

application/json
name
string
required

What this conversion is called.

Minimum string length: 1
shape
enum<string>
required

What is being measured: a website action, a call from the website, or a call placed straight from the ad.

Available options:
website,
website_call,
ad_call
category
string | null

Google's conversion category, when the operator names one.

phone_call_duration_seconds
integer | null

How long a call must last to count. REQUIRED on website_call and ad_call — without it every dialled-and-hung-up call is recorded as a lead. Google rejects it on a website conversion.

default_value_usd_cents
integer | null

What one conversion is worth, in cents.

Required range: x >= 0
primary_for_goal
boolean

Whether this counts toward the account's main conversions goal, which is what makes it usable as a bidding target.

idempotency_key
string

Deprecated on REST: send the Idempotency-Key header instead. Still accepted until 2026-12-31; if both are sent they must match.

Minimum string length: 1
confirmation_id
string<uuid>

Omit to propose: the first call says what would happen, returns a confirmation_id and changes nothing. To go ahead, send the same arguments again with that confirmation_id, on a member's own API key; a service account's key can propose but never confirm.

workspace
string

Which workspace to run in — its slug. Omit to use your default. With more than one reachable workspace and no default, the call is refused and the choices are listed.

Minimum string length: 1

Response

The call was admitted and dispatched. ok says whether the tool succeeded — a refusal the tool itself produced is still a 200, exactly as it is a successful JSON-RPC result over MCP.

The tool ran and answered.

ok
boolean
required
workspace
string
required

The slug of the workspace this call ran in.

working_in
object
required

Which workspace this call ran in, and how that was decided. Present on every workspace-scoped result.

state
string
Allowed value: "confirmation_required"
confirmation_id
string<uuid>
expires_in_seconds
integer
request_summary
string

What will happen, in one sentence, for a person to approve before confirming.

resource_name
string
id
string
name
string
type
string
category
string
status
string
primary_for_goal
boolean