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Paste your site’s address into Slack, iMessage, LinkedIn or X, and the person you sent it to sees a small preview before they click — a title, a line of description and an image. That preview is the link card, and this page covers what’s in it and how to change it.
This page describes the Goosy settings behind the link card. To bring in a project whose own tags declare these values, see Bringing your own site.
Three things, and nothing else: a title, a short description, and an image. On X, you choose between the wide picture card, which fills the whole width with the image, and the small square one beside the text.

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Where its values come from

Each of the three is resolved in the same order, checked top to bottom until one of them has something to say:
  1. Set in Goosy. Once a value is set for a field, it wins over everything below, on every page it applies to — see Changing them below.
  2. From the page. If you brought in a project that already declares its own title, description or image, that’s what shows until a Goosy setting overrides it.
  3. Read from your site. When your site was imported or built, Goosy read whatever it could find and kept it as a starting point for any field the page itself didn’t declare.
  4. By platform default. With nothing above to go on, the card falls back to your page’s own title and a picture Goosy composes for that page — a screenshot of the page with its title and your brand mark, never an invented title or description.
Nothing is ever invented for a page that has genuinely nothing to show: a page with no title anywhere simply has no title in its link card, same as it would without any of this.

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Changing them

Open Site settings, then SEO & sharing.
  • Title template is the site name that follows every page’s own title. Set it to “Northwind Coffee” and a page titled “About” shares as “About · Northwind Coffee”.
  • Site description is the one description used on any page that has none of its own.
  • Share image is the picture on the card. Choose Choose from Media to pick one from your Media.
A table on the same screen lets you set the values for a single page. You can also describe the change in the chat in plain words — “put Northwind Coffee after every page title”, “make the description say …”, “use the wide picture card” — and the setting changes directly; the live card follows on its next fetch.

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Your site’s files are never touched

None of this rewrites your site’s own code. A value you set through Goosy is stored as a Goosy setting alongside your site, never inside it — so it survives a rebuild, without your page’s own title, description or image tag ever being edited to hold it.

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Where to go next