> ## Documentation Index
> Fetch the complete documentation index at: https://docs.goosybear.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Read what your content actually did, and tell a real change from noise.

**Analytics** answers one question: how did the work do? The page says how much
of the picture it has before it shows you anything — *2 of 6 sources connected
· last 4 weeks* — and the numbers under it are read from the accounts you
connected. Nothing is estimated, and nothing is filled in when a source is
missing.

## The home view

Four controls sit at the top:

* **The period** — **7 days**, **4 weeks**, **3 months**, or **Custom**. Every
  number on the page is measured over it.
* **The scope** — **This workspace**, or your linked workspaces together.
* **Discuss with Goosy** — hands the view you are looking at to Goosy, with its
  period and scope attached, so you can ask what changed without restating it.

Below them, a strip of headline numbers — leads, booked calls, ad spend,
revenue won — each with its change and what the change is against: *▲ 13% vs
the previous 4 weeks*.

## The modules

Under the strip, one card per source.

| Card                       | Covers                                                                                                                     |
| -------------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| **Videos · YouTube**       | Views, watch time, subscribers and thumbnail performance for every video Goosy Bear ships.                                 |
| **Emails**                 | Delivered, people who clicked, new subscribers.                                                                            |
| **Ads**                    | Ad spend, conversions, cost per lead.                                                                                      |
| **Pipeline**               | Leads, revenue won, show rate.                                                                                             |
| **Social**                 | Posts published, engagements, engagement rate.                                                                             |
| **Website · Search**       | Sessions, conversions and Google search performance for the pages Goosy Bear publishes and tracks — never your whole site. |
| **Produced by Goosy Bear** | What was made in the product over the period. It has no outside account to connect, so it always has an answer.            |

A card whose source is not connected is marked **not connected** and offers the
connection instead of an empty chart. The rest of the page keeps working — an
unconnected source never blanks anything else.

Most connected cards carry **View all**, which opens the fuller view for that
source. The **Produced by Goosy Bear** card is the one exception — it is a
single count, with no fuller view behind it.

## The fuller view

A drilldown repeats the period and scope controls, then gives you:

* its own headline numbers for the period;
* a **day by day** chart — where a day is missing, that is a day your platform
  did not report, never a zero;
* a breakdown table you can re-cut. Ads, for instance, switches between
  **Campaigns**, **Ad sets**, and **Ads & creative**.
* **Export CSV**, to take the numbers away and work on them yourself.

## Reading a change honestly

The delta beside a number is that number against the previous window of the
same length — not against a target, and not against last year.

Where the plain reading would mislead you, the page says so instead of showing
a number anyway. A figure small enough to identify individuals reads
**withheld to protect small counts**. Take those notes literally: they are the
difference between a number you can act on and one you cannot.

A short period on a new account is mostly noise. Give a change a window long
enough to mean something before you act on it.

## Several workspaces

If your account runs more than one workspace, switching the scope to your
linked workspaces rolls the numbers up and names what it covers — *rolled up
across 2 linked workspaces* — so you always know what you are reading.

Some figures show a dash at that level rather than a total, because adding them
across workspaces would not produce a true number. What the roll-up covers is
decided by which workspaces you are a member of; you cannot widen it past your
own access.

## Where the numbers come from

The page ends by saying it plainly: numbers are read from your connected
accounts, never estimated or generated. If a figure looks wrong, the place to
look is the account it came from.