> ## Documentation Index
> Fetch the complete documentation index at: https://docs.goosybear.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Brand
> Who you are and what you sell — the record every generation reads before it writes a word.
**Brand** is the record of who you are, what you sell, and how you sound. Goosy
reads it before he writes anything, so it is the setting that changes the most
about what comes out of the product.
Open it from **Settings → Brand**. The screen tells you what it is for: *who you
are and what you sell — the answers Goosy writes everything from*.
If you are filling this in for the first time, start with
**[Set up your brand](/start/set-up-your-brand)** — it walks the twenty
minutes that matter most. This page is the fuller reference for everything the
Brand screen holds.
## Four tabs
The Brand screen carries four tabs across the top, and they hold different
kinds of thing.
| Tab | What lives there |
| ------------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Profile** | The written record — who you are, what you sell, how you sound. This is the tab you land on. |
| **Brand kit** | How you look and sound in one place: logos, colours, type, the look of your pictures, and the material Goosy can pull from. |
| **Intros & outros** | The clips your videos open and close with. |
| **Inference** | Drafts Goosy proposes from everything he already knows about you, for you to accept or ignore. |
## The Profile tab
### The two blocks that carry the most weight
**Who you are** holds your one-liner, your audience, and the market you are in.
**Offer & goal** holds what you sell, the promise you make to a buyer, and —
kept deliberately separate — what you are trying to achieve right now.
That last field is the one people skip and the one that most changes Goosy's
suggestions, because it is the difference between "make me content" and "make me
content that does this".
Each block has an **Edit** control, and several individual fields have their own.
Nothing has to be finished in one sitting.
### Everything else
Below the two blocks, an **Everything else** section opens up the detail. The
screen describes it as the place to go when you want to get specific — Goosy
writes from all of it.
| Section | What it decides |
| ------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- |
| **How you sound** | Your voice — what you are and what you are not — and how the tone flexes moment to moment. Your voice stays the same everywhere; tone is what moves. |
| **Words** | The words you reach for, and the ones you never use. |
| **What you keep saying** | Your pillars: the handful of claims you come back to, each with the phrases that carry it. |
| **Who you're talking to** | The people you are writing for. |
Your never-say words are the same list Compliance checks drafts against. One
list, two places — so adding a phrase here also stops it appearing in anything
that goes out.
Anything you have not answered yet reads **Not answered yet** rather than
guessing on your behalf.
### Give this to any AI
At the bottom of the tab, **Give this to any AI** builds one block of text out of
everything above — who you are, what you never say, and the pillars everything
should tie back to. **Copy** it and paste it in front of whatever you ask another
model to write, and you get the same voice outside Goosy Bear.
If parts of the record are still empty, this card names them, so it doubles as a
short list of what is worth filling in next.
### Visual identity, and the advanced record
**Visual identity** on the Profile tab shows how many palette colours you have
stored and offers **Open Brand Kit**, which is the same place the Brand kit tab
goes.
Below that, **Advanced record (JSON)** shows the whole record exactly as it is
stored — personality, voice and tone, messaging pillars, proof system, visual
identity and website — each with its own **Edit**. Use it for anything the
sections above do not cover; you never have to touch it to get good output.
### Booking link
**Booking link** takes a scheduler URL plus an optional contact email and phone.
Generated messaging structures its calls-to-action around these. There is no
account to connect — paste the link and save.
## The Brand kit tab
The Brand kit is described on the screen as *the one place every generation reads
from*, and it is organised as four questions:
* **How it looks** — your logos, your colours, your type, and the words that
describe the look of your pictures. Used automatically on everything Goosy
makes.
* **How it sounds** — the same record as the Profile tab, shown here so you can
see the whole identity at once.
* **Pictures and pieces** — everything Goosy can pull from when he builds
something: logo files, product shots, photos of you, and your intro and outro
clips.
* **Rules and sharing** — what is settled, and who else uses it. A part of the
kit is either **settled** or **open**; open means anyone with the Admin role
can change it.
## The Inference tab
Goosy reads everything he knows about you and proposes drafts of your voice, who
you are for, what you talk about, and what to leave out. You review each one; a
draft changes nothing until you accept it.
If nothing has been proposed yet, the tab says so and offers to run the first
pass over what you have given him.
## When changes take effect
What you change here is picked up on the **next** thing Goosy makes. Nothing
already produced is rewritten.
## What to do next
* **[Voices and avatars](/setup/voices-and-avatars)** — who speaks your videos,
and who appears in them.
* **[Strategy and taste](/setup/strategy-and-taste)** — what you are trying to
say, and what you have learned from saying it.