> ## Documentation Index
> Fetch the complete documentation index at: https://docs.goosybear.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Emails

> Sequences, blocks and templates — how an email is made, and how a finished sequence reaches the tool you send from.

**Emails** in the sidebar is where email work is made. Every start lands on a
**sequence board** — even a one-off send, which is simply a sequence of one.

**Goosy does not send your marketing email.** Emails is where you build, design
and finish it; the sending happens in
[Goosy Grow (CRM)](/grow-crm), so your sending reputation, your unsubscribes
and your replies all stay in one place.

## What are we making today?

Four ways in:

| Door                | What arrives                                                                           |
| ------------------- | -------------------------------------------------------------------------------------- |
| **Talk it out**     | A deep session with Goosy that lands on a board.                                       |
| **A sequence type** | A structured arc with its craft built in — pick the shape and Goosy drafts against it. |
| **I have copy**     | Your words, landed structured and editable.                                            |
| **From a template** | A dressed design — yours or a starter — ready to fill.                                 |

**A sequence type** opens a small picker rather than navigating away. Four
shapes, each opening a board with its arc already laid out:

| Shape          | For                                                            | Opens with |
| -------------- | -------------------------------------------------------------- | ---------- |
| **Welcome**    | Greeting the people who just joined and earning the next open. | 4 emails   |
| **Launch**     | Building toward one date — anticipation, proof, then the ask.  | 5 emails   |
| **Nurture**    | Staying useful between offers so the list stays warm.          | 4 emails   |
| **Newsletter** | One send, on your rhythm.                                      | 1 email    |

The opening count is a starting shape, never a limit — every board is
reorderable and extendable.

Below the doors, **Pick up where you left off** holds the sequences you were
last writing, and **On deck** suggests shapes this workspace has not used yet.
On deck is absent rather than empty when there is nothing to suggest.

## The sequence board

The board is the sequence: one **block** per email, in order, with the spacing
between them set on the board's own rail. Open a block to write that email —
subject, preview and body — and the design it is dressed in.

Reordering the blocks and changing the spacing are both done on the board, so
the shape of the arc and the timing of it are the same picture.

## Templates

**From a template** opens the templates surface, where a dressed design is
picked and filled. Templates are yours to keep and reuse; a starter set is
there before you have made any of your own.

## Sending it — the handoff

When a sequence is finished, the board's last step asks one question: **How
should these go out?** Your emails are finished; this picks how they reach
people, and Goosy Grow (CRM) takes it from there.

| Option                      | What it means                                                                                             |
| --------------------------- | --------------------------------------------------------------------------------------------------------- |
| **Send now**                | These go out to the audience you pick, starting today — the rest follow the spacing you set on the board. |
| **Schedule it**             | Pick the day the first one goes out; the spacing lays out the rest.                                       |
| **Wire into an automation** | Anyone who joins gets the whole arc, in order, whenever they join.                                        |

**Send now** and **Schedule it** ask you to pick an audience. Audiences come
from Goosy Grow (CRM) and are pulled in for you to choose from — building and
cleaning lists happens there. If there are none yet, the page says so rather
than showing you an empty picker.

**Wire into an automation** does not ask for an audience, because the
automation decides who and when. It hands the emails over and opens the builder
where you choose what starts it.

After the handoff, the page tells you exactly what you just set in motion —
where the emails now are, what they are dated from, and what still has to
happen for them to go out.

### Three things this step does not do, and why

* **Send it from here.** Goosy does not send marketing email. Emails is the
  pathway for it — build the sequence, design it, and hand it over; the handover
  is what sends. Your sending reputation, your unsubscribes and your replies all
  stay in one place.
* **Build the automation here.** Automations live in Goosy Grow (CRM),
  alongside the rest of your customer's journey, so what you wire in can hand
  off to everything else you already run.
* **Build a new audience here.** Your audiences live in Goosy Grow (CRM), so
  there is one list to keep clean. Build the segment there and it appears in
  this list.

### If nothing is connected yet

The sequence still finishes. The page says so — *finished, they're yours* — and
gives you the emails to copy out and paste wherever you send from. Connect
Goosy Grow (CRM) later and this step hands them over for you.