> ## Documentation Index
> Fetch the complete documentation index at: https://docs.goosybear.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create and Grow

> The two capability pillars inside Goosy Bear — what Create covers, what Goosy Grow (CRM) is, and how to tell which one your workspace has.

Goosy Bear has two halves. **Create** is the marketing work — deciding what to
say and making the things that say it. **Grow** is the customer work — the
people who respond, and what happens to them next.

They are two capabilities inside one product, not two products, two brands or
two plans. Neither is a lesser version of the other; what differs is what each
one is for, and which of them your workspace has switched on.

## Create

Create is what you get with Goosy Bear. It covers the whole loop from a blank
week to something published:

| Where you work                                                                                                                                                      | What it is for                                                         |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------- |
| [**Dashboard**](/work/home)                                                                                                                                         | The week's home — what needs you, what is moving, what Goosy has ready |
| [**Splash Pad** · **Boards**](/work/boards)                                                                                                                         | Where loose work lives before it becomes a piece                       |
| [**Images**](/make/images) · [**Videos**](/make/videos) · [**Shorts**](/make/shorts) · [**Posts**](/make/posts) · [**Ads**](/make/ads) · [**Emails**](/make/emails) | The making lanes, one per kind of thing                                |
| [**Review**](/work/reviews)                                                                                                                                         | The one queue where finished work waits for your decision              |
| [**Schedule**](/work/schedule)                                                                                                                                      | The publishing grid — what goes out, where, and when                   |
| [**Analytics**](/work/analytics)                                                                                                                                    | What it all did once it was out                                        |
| [**Knowledge**](/work/knowledge)                                                                                                                                    | What Goosy knows about your brand and market                           |

Goosy works across all of them, and you do not have to know which lane a
request belongs to — ask him, and he opens the right one.

Setting up is the part that pays for itself: your [brand profile](/setup/brand-profile),
[voice](/setup/voices-and-avatars), [strategy and taste notes](/setup/strategy-and-taste)
are what make the output sound like you rather than like a generic assistant. Those
live under **Settings**.

## Goosy Grow (CRM)

**Goosy Grow (CRM) is an add-on**, bought on top of the Pro and Business plans
and switched on per workspace. It is the contact side of the business —
contacts, pipelines, conversations, calendars, forms and automations.

You can tell in one glance which you have. If the workspace has Goosy Grow, the
**GROW** section of the left rail carries **Inbox**, **CRM** and **Email**, each
opening in a new tab already signed in. If it does not, those three are
replaced by a single **+ add Grow** entry — which is also how you get it.

<Note>
  If the CRM is not in your rail, nothing is broken. The add-on is not on that
  workspace yet, and workspaces on the same account can differ.
</Note>

Goosy Grow runs on LeadConnector, so their help centre is the accurate,
always-current answer for how each of its screens behaves. We link to it rather
than copying it — see [Goosy Grow (CRM)](/grow-crm) for the map.

## How the two halves meet

What Create produces is what Grow works with. A post that brings someone in, an
email sequence that follows up, an ad that starts a conversation — the piece is
made on the Create side and the person who responds arrives on the Grow side.
You sign in once and both are the same account.

If your workspace has only Create, nothing about the guides on this site
changes for you. Everything except the Goosy Grow pages describes what you
already have.
